Smashwords Author Day
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About the Smashwords Author Day
With most writers conferences cancelled or postponed, Smashwords presented a special one-day ebook publishing event on April 18, 2020 to serve the continuing education needs of current and future Smashwords publishers. Attendees learned proven evergreen best practices to take their ebook publishing to the next level.
The classes take even first-time novices step-by-step from beginner to expert levels. All classes were conducted live, online over Zoom with interactive Q&A at the end of each of the four presentations.
Watch Author Education Day
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START AND INTRODUCTION
(Start here to watch Author Day from start to finish)
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SESSION 1
10 Trends Driving the Future of Publishing (beginner to expert)
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Learn the top trends shaping your future as a publisher of indie ebooks. You'll learn how to navigate these trends to build a more successful and durable long-term career as an indie author or publisher.
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SESSION 2
Introduction to eBook Publishing (beginner to intermediate)
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If you're just getting started with ebook publishing, this introductory session will set you on the right path. Learn why there's never been a better time to publish ebooks. We'll share a step-by-step checklist of the most important considerations to help you launch your ebook to the world.
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SESSION 3
The Sixteen Secrets of Ebook Publishing Success (beginner to advanced)
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Throughout the years, this has been the perennial favorite Smashwords workshop of newbies and experts alike at writers conferences around the world. Jim will share sixteen proven best practices for improving the visibility, desirability and sales of indie ebooks. Learn fresh ideas that you can apply immediately to improve the effectiveness of your ongoing book marketing strategy.
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SESSION 4
Book Launch Strategy: Preorders and Presales (beginner to advanced)
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Learn how to make your next book launch more successful with ebook preorders and presales. Preorders and presales serve different roles, yet each is critically important to your long term success. Preorders enable readers to reserve a copy of your upcoming release up to 12 months before release. Learn why books that are released as preorders sell significantly more copies than those that are not, and learn how to put this powerful tool to use. Presales are a new best practice that allow readers to purchase your new upcoming book before the general public. Presales help turn fans into superfans, and are one of the best kept secrets for growing your private mailing list. Learn effective strategies to put both preorders and presales to use for your next launch!
About the Instructor, Jim Azevedo
Jim Azevedo joined Smashwords a decade ago to head up marketing at Smashwords, and has since become a popular speaker at writers conferences around the world. Jim's an ebook marketing expert, an editorial advisory board member for the Independent Book Publisher Association's Independent Magazine, and the public face of Smashwords alongside founder Mark Coker. Prior to joining Smashwords, Jim managed corporate communications on behalf of several tech companies. By night, Jim is a drummer for the rock band, Rivals, and proud parent to a preschool daughter who is known to make remote singing appearances during Jim's webinars.